In September, Bang & Olufsen will open their brand new boutique on the Champs-Elysées in Paris. Located in the 'Maison du Danemark' near the Arc de Triomphe, the area benefited of Jean Michel Jarre's personal involvement for the audiovisual conception.

The boutique will be divided in two distinct parts :

- a show room located on the avenue will present the most recent and innovative products. An audio and video animation conceived by Jean Michel Jarre will be shown every 15 minutes and be updated each year.

- the second part of the area consists of the normal shop, marked by a pleasant ambiance where the visitor will benefit of a personalised presentation of the products of Bang & Olufsen.

The Bang & Olufsen shop is expected to be opened in September, and will be inaugurated on 4 October 2001. The presence of Jean Michel Jarre can not be confirmed yet by B&O. We hope to bring you more details soon about this event.